Brand Assets — Internal
Brand Assets
Official Nativ Tech visual identity. Clearspace: minimum 1× cap height on all sides. The logo never sits on anything but Nativ Black, Nativ Pure, or a controlled image.
Logo Variants
Right-click any logo and “Save image as” to download the SVG.
Icon Mark — All Sizes
The <N> mark. Readable at 16px, commanding at 200px.
Micro
24×24
Small
32×32
Medium
48×48
Large
80×80
XL
120×120
Display
200×200
Color Palette
Purposefully vibrant. The Core teal is the only explosion of color in a restrained palette.
Nativ Core
Primary — electric teal. Action, precision, trust.
Nativ Core Deep
Hover / depth variant of Core.
Nativ Signal
Accent — electric purple. Highlights, tags.
Nativ Amber
Warm highlight — callouts, caution, warmth.
Nativ Black
Deepest dark — hero backgrounds.
Nativ Ink
Primary dark — main background.
Nativ Slate
Secondary dark — elevated cards.
Nativ White
Light background — clean sections.
Nativ Pure
True white — forms, inputs.
Nativ Steel
Body copy on dark UI.
Nativ Mist
Secondary text, captions, metadata.
Nativ Silver
Borders, dividers, disabled states.
Typography
Inter for all brand contexts. JetBrains Mono for code and technical elements only.
Headline — Inter ExtraBold 800
Native technology for professionals who can't afford to stop.
Section Title — Inter Bold 700
The difference isn't in the code. It's in who writes it.
Body — Inter Regular 400
In regulated markets, every software decision carries professional, legal, and sometimes criminal liability. Nativ Tech's entire reason for existence is this asymmetry — and the profound opportunity it creates for a builder who understands both the regulation and the code.
Mono — JetBrains Mono
<VERTICAL SAAS INFRASTRUCTURE> — HL7 FHIR · ISO 27001 · LGPD
Logo Concept
The bracket. The < > symbols are the universal syntax of code — and they're also the frame through which professionals see their domain.
The N modification. The diagonal stroke of the N terminates in a micro-arrow pointing right — communicating direction, momentum, and precision engineering.
Color split. NATIV in Nativ White · TECH in Nativ Core (#00D4AA). The two words at equal weight signal that the company name is the brand — not an acronym, not an icon-dependent identity.
Open Graph Image
1200×630 — for social sharing and link previews.
1200×630 · SVG
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